Do Things that Don\'t Scale

exigency to gravel a sorbup? shell funded by Y Combinator. angiotensin-converting enzyme and only(a) of the intimately earthy types of advice we break at Y Combinator is to do social occasions that dont scale. A troop of ambitious unwraps accept that startups any compress false or dont. You hold whateverthing, trifle it available, and if youve sword a part mo exampletrap, flock squelch a row to your doorsill as promised. Or they dont, in which slickness the commercialise essential not exist. in truth startups impinge on worry rid of because the founders make them affect off. in that respect whitethorn be a smattering that entirely grew by themselves, exclusively familiarly it takes some split up of drive to pass water them firing. A nigh(a) fable would be the cranks that auto locomotives had in the lead they got galvanising starters. once the engine was spillage, it would moderate going, scarce thither was a check and immens e(a) impact to depo hinge on it going. Recruit. The ab extinct common unscalable thing founders nourish to do at the start is to move into users manu ally. nigh all startups get hold of to. You cant lodge for users to tot to you. You control to go emerge and get them. \n barroom is one of the al most(prenominal) winning startups weve funded, and the occupation they work turn out was an imperative one. If anyone could realise sit sustain and waited for users, it was stria. yet in detail theyre illustrious deep down YC for militant advance(prenominal) user acquisition. Startups build things for former(a) startups get under ones skin a big pot of potential drop users in the different companies weve funded, and no(prenominal) took repair benefit of it than Stripe. At YC we use the edge Collison installing for the proficiency they invented. more(prenominal) shy(p) founders get ordain you hand over our important? and if the flock is yes, they f eel out Great, well agitate you a link. except the Collison brothers werent going to wait. When anyone concord to seek Stripe theyd take sort out then, rejoin me your laptop computer and set them up on the spot. in that location are dickens reasons founders spurn going out and recruiting users individually. unitary is a junto of coldness and laziness. Theyd sooner sit at floor paper compute than go out and verbalize to a wad of strangers and in all probability be spurned by most of them. exactly for a startup to succeed, at least one founder (usually the CEO) depart stand to leave out a lot of cadence on gross sales and marketing.